Twitter power 2.0 : how to dominate your market one tweet at a time / Joel Comm ; [foreword by Anthony Robbins].

Chapter 9: Leveraging The Power Of Twitter To Drive Behavior In Your Followers -- Driving followers to a web site -- Promoting a blog on Twitter -- Twitter as a resource for post ideas -- Driving followers to the mall -- Can you put affiliate links on Twitter? -- Driving followers to register -- Tracking results and testing strategies -- Tracking multiple tweets -- Making the most of Twitter´s trends -- Chapter 10: Quick Ways To Make Money On Twitter -- Earn with advertising on Twitter -- Offer specialized services -- Barter, buy, and sell your way to profit -- Chapter 11: Beyond Twitter_com: Third-Party Tools You Will Want To Know About -- SocialOomph -- Twitterrific -- Twhirl -- Twitterfeed -- Trendistic -- Twellow -- TweetBeep -- TwitterCounter -- TweetDeck -- TwitThis -- TweetAways -- HootSuite -- TwitPic -- Chapter 12: Building Powerful Solutions On Top Of The Twitter Platform -- So what is an API anyway? -- What can you do with Twitter´s API? Automating your Twitter experience -- Creating your Twitter app -- Chapter 13: Putting It All Together -- 30-day plan for dominating Twitter -- Chapter 14: Power Twitterers -- Conclusion -- Directory of Twitterers -- Other books by Joel Comm -- Index.

Foreword -- Preface -- Introduction: What can Twitter do for you? -- Chapter 1: Introduction To The Social Media Landscape -- So what exactly is social media? -- Social media, so what? Why social media really is a big deal -- Different types of social media sites-content to suit every market -- Closer look at microblogging -- Introducing-Twitter! -- Chapter 2: What Is Twitter And Why Is It So Powerful? -- Twitter and its successes -- Power of Twitter´s immediate feedback -- Instant access to smart people 24/7 -- Chapter 3: Getting Started The Right Way On Twitter -- Signing up-does Twitter have the Web´s most friendly registration page? -- Who´s on Twitter? Your first followers! -- Create an inviting Twitter profile -- Choosing your Twitter picture -- Designing your Twitter profile -- Designing a commercial background image for Twitter -- Choosing the right colors -- Notices to notice -- Tweeting with your mobile phone -- Sending your very first tweet -- Becoming a follower --^

Tweet style-what to say when you´re building a brand to create value and how to say it -- Reinforce the core message -- Repetition, repetition, repetition -- Writing the tweets -- Win retweets -- Create hashtags and run hashtag chats --

Word about security -- Chapter 4: Building A Following On Twitter -- Quantity or quality: Choosing the type of following you want -- Quality: How to be intentional about creating your own network of experts -- Quantity: Seven killer strategies to reaching critical mass on Twitter -- Twitterank and page rank -- Chapter 5: Art Of The Tweet -- Tweet etiquette -- Benefits of following before Twittering -- How to join a conversation -- How to be interesting on Twitter -- How to drive behavior -- Chapter 6: Magic Of Connecting With Customers On Twitter -- Identifying problems and soliciting feedback -- Discovering your top fans, promoters, and Evangelists -- Your micro help desk -- Chapter 7: Leveraging Twitter For Team Communication -- Twitter for virtual team leaders -- Creating a Twitter account for a virtual team -- Building a team with Twitter -- Chapter 8: Using Twitter To Help Build Your Brand -- Create a story -- Portraying your brand with your profile --^