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Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Maria Veloso.
Tipo de material:
TextoEditor: New York, NY : American Management Association, c2009Edición: 2nd edDescripción: xxii, 314 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 0814413048
- 9780814413043
- 658.872 V443w 2009
Contenidos:
Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail marketing : the Internet´s killer application -- Using psychology to motivate prospects to become purchasers -- The art of changing your prospects´ minds -- Increasing sales through the use of involvement devices -- Online marketing communications : it´s what you do after people visit your website that counts -- The special rules for web copywriting to the business-business (B2B) market -- Web copywriting in the age of Web 2.0 -- Last but not least : tying it all together.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.872 V443w 2009 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002695009 |
Total de reservas: 0
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| 658.872 T211a 2003 Applying e-commerce in business / | 658.872 T784f 2010 Facebook marketing : an hour a day / | 658.872 V393e 2018 E-retailers´ expansion to social media platforms: role of business model alignment / | 658.872 V443w 2009 Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / | 658.872 V836y 2008 Your Internet cash machine : the insiders´ guide to making big money, fast! / | 658.872 W364 2006 Web design : e-commerce / | 658.872 W374m 2007 Marketing to the social web : how digital customer communities build your business / |
Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail marketing : the Internet´s killer application -- Using psychology to motivate prospects to become purchasers -- The art of changing your prospects´ minds -- Increasing sales through the use of involvement devices -- Online marketing communications : it´s what you do after people visit your website that counts -- The special rules for web copywriting to the business-business (B2B) market -- Web copywriting in the age of Web 2.0 -- Last but not least : tying it all together.
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