Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy /
Veloso, Maria,
Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Maria Veloso. - 2nd ed. - xxii, 314 páginas : ilustraciones
Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail marketing : the Internet´s killer application -- Using psychology to motivate prospects to become purchasers -- The art of changing your prospects´ minds -- Increasing sales through the use of involvement devices -- Online marketing communications : it´s what you do after people visit your website that counts -- The special rules for web copywriting to the business-business (B2B) market -- Web copywriting in the age of Web 2.0 -- Last but not least : tying it all together.
0814413048 9780814413043
Comercio electrónico.
Mercadeo por internet.
Páginas Web--Diseño.
Publicidad en internet.
658.872 / V443w 2009
Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Maria Veloso. - 2nd ed. - xxii, 314 páginas : ilustraciones
Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail marketing : the Internet´s killer application -- Using psychology to motivate prospects to become purchasers -- The art of changing your prospects´ minds -- Increasing sales through the use of involvement devices -- Online marketing communications : it´s what you do after people visit your website that counts -- The special rules for web copywriting to the business-business (B2B) market -- Web copywriting in the age of Web 2.0 -- Last but not least : tying it all together.
0814413048 9780814413043
Comercio electrónico.
Mercadeo por internet.
Páginas Web--Diseño.
Publicidad en internet.
658.872 / V443w 2009