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The next big thing : spotting and forecasting consumer trends for profit / William Higham.
Tipo de material:
TextoEditor: London ; Philadelphia : Kogan Page Limited, 2009Descripción: ix, 261 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 0749454504
- 9780749454500
- 658.8342 H638n 2009
Contenidos:
The importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What´s in it for me? -- Theory into practice.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.8342 H638n 2009 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002541484 |
Total de reservas: 0
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| 658.8342 H243c 2009 Consumer behavior : an applied approach / | 658.8342 H249e 2007 Emotions, advertising and consumer choice / | 658.8342 H477c 2004 The customer learning curve : creating profits from marketing chaos / | 658.8342 H638n 2009 The next big thing : spotting and forecasting consumer trends for profit / | 658.8342 H868c 2007 Consumer behavior / | 658.8342 H868c 2013 Consumer behavior / | 658.8342 K18c 1999 Consumer behavior and managerial decision making / |
Incluye bibliografía.
The importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What´s in it for me? -- Theory into practice.
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