The next big thing : spotting and forecasting consumer trends for profit /
Higham, William,
The next big thing : spotting and forecasting consumer trends for profit / William Higham. - ix, 261 páginas : ilustraciones
Incluye bibliografía.
The importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What´s in it for me? -- Theory into practice.
0749454504 9780749454500
Comportamiento del consumidor.
Productos nuevos.
Pronóstico de ventas.
658.8342 / H638n 2009
The next big thing : spotting and forecasting consumer trends for profit / William Higham. - ix, 261 páginas : ilustraciones
Incluye bibliografía.
The importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What´s in it for me? -- Theory into practice.
0749454504 9780749454500
Comportamiento del consumidor.
Productos nuevos.
Pronóstico de ventas.
658.8342 / H638n 2009