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Asking questions : the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires / Norman M. Bradburn, Seymour Sudman, Brian Wansink.
Tipo de material:
TextoEditor: San Francisco : Jossey-Bass, c2004Edición: Rev. edDescripción: xvi, 426 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 0787970883
- 9780787970888
- 300.723 B798a 2004
Contenidos:
The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 300.723 B798a 2004 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002523078 |
Total de reservas: 0
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| 300.723 B687 2012 Using narrative in research / | 300.723 B775h 2003 How to conduct telephone surveys / | 300.723 B775ha 2003 How to conduct self-administered and mail surveys / | 300.723 B798a 2004 Asking questions : the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires / | 300.723 C292r 1972 Readings in evaluation research / | 300.723 C697 1998 Collecting and interpreting qualitative materials / | 300.723 C766s 1986 Survey questions : handcrafting the standardized questionnaire / |
Earlier ed. by Sudman and Bradburn with Sudman named first.
Incluye bibliografía.
The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs.
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