Asking questions : the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires /
Bradburn, Norman M,
Asking questions : the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires / Norman M. Bradburn, Seymour Sudman, Brian Wansink. - Rev. ed. - xvi, 426 páginas : ilustraciones
Earlier ed. by Sudman and Bradburn with Sudman named first.
Incluye bibliografía.
The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs.
0787970883 9780787970888
Encuestas oficiales.
Investigación social.
300.723 / B798a 2004
Asking questions : the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires / Norman M. Bradburn, Seymour Sudman, Brian Wansink. - Rev. ed. - xvi, 426 páginas : ilustraciones
Earlier ed. by Sudman and Bradburn with Sudman named first.
Incluye bibliografía.
The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs.
0787970883 9780787970888
Encuestas oficiales.
Investigación social.
300.723 / B798a 2004