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Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe.
Tipo de material:
TextoSeries Hospitality, leisure, and tourismEditor: Amsterdam ; Boston : Butterworth-Heinemann, 2009Descripción: xx, 300 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 0750682779
- 9780750682770
- 338.4791 M121m 2009
Contenidos:
Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 338.4791 M121m 2009 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002521650 |
Total de reservas: 0
Incluye bibliografía.
Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.
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