Marketing communications in tourism and hospitality : concepts, strategies and cases /
McCabe, Scott,
Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe. - xx, 300 páginas : ilustraciones - Hospitality, leisure, and tourism .
Incluye bibliografía.
Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.
0750682779 9780750682770
Comunicación en mercadeo.
Hostelería--Mercadeo.
Turismo.--Mercadeo.
338.4791 / M121m 2009
Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe. - xx, 300 páginas : ilustraciones - Hospitality, leisure, and tourism .
Incluye bibliografía.
Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.
0750682779 9780750682770
Comunicación en mercadeo.
Hostelería--Mercadeo.
Turismo.--Mercadeo.
338.4791 / M121m 2009