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Becoming a public relations writer : a writing process workbook for the profession / Ronald D. Smith.
Tipo de material:
TextoEditor: New York : Routledge, 2008Edición: 3rd edDescripción: xv, 440 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 080586301X
- 9780805863017
- 659.2 S658b 2008
Contenidos:
Writing-- and what it means to you -- Effective writing -- Persuasive communication -- The writing process -- News and the public relations writer -- News releases -- Working with the media -- Broadcast media -- Organizational features -- Advocacy and opinion -- Fliers, brochures and web sites -- Newsletters and corporate reports -- Direct-mail appeals -- Public relations advertising -- Speeches and interviews -- Information kits -- Writing for news conferences.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 659.2 S658b 2008 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002492027 |
Total de reservas: 0
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| 659.2 S128pa 2000 Power public relations : how to master the new PR / | 659.2 S464d 1977 Developing a corporate identity : how to stand out in the crowd / | 659.2 S554c 1999 Connecting online : creating a successful image on the Internet / | 659.2 S658b 2008 Becoming a public relations writer : a writing process workbook for the profession / | 659.2 S684t 1999 Tratado de relaciones públicas / | 659.2 S818c 1997 Corporate image and identity strategies : designing the corporate future / | 659.20202 R696c 2000 Creatividad en marketing directo : ´si he aprendido o, cómo no vas a aprender tú´ / |
Incluye bibliografía.
Writing-- and what it means to you -- Effective writing -- Persuasive communication -- The writing process -- News and the public relations writer -- News releases -- Working with the media -- Broadcast media -- Organizational features -- Advocacy and opinion -- Fliers, brochures and web sites -- Newsletters and corporate reports -- Direct-mail appeals -- Public relations advertising -- Speeches and interviews -- Information kits -- Writing for news conferences.
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