Becoming a public relations writer : a writing process workbook for the profession /
Smith, Ronald D., 1948- ,
Becoming a public relations writer : a writing process workbook for the profession / Ronald D. Smith. - 3rd ed. - xv, 440 páginas : ilustraciones
Incluye bibliografía.
Writing-- and what it means to you -- Effective writing -- Persuasive communication -- The writing process -- News and the public relations writer -- News releases -- Working with the media -- Broadcast media -- Organizational features -- Advocacy and opinion -- Fliers, brochures and web sites -- Newsletters and corporate reports -- Direct-mail appeals -- Public relations advertising -- Speeches and interviews -- Information kits -- Writing for news conferences.
080586301X 9780805863017
Información pública.
Relaciones públicas.
659.2 / S658b 2008
Becoming a public relations writer : a writing process workbook for the profession / Ronald D. Smith. - 3rd ed. - xv, 440 páginas : ilustraciones
Incluye bibliografía.
Writing-- and what it means to you -- Effective writing -- Persuasive communication -- The writing process -- News and the public relations writer -- News releases -- Working with the media -- Broadcast media -- Organizational features -- Advocacy and opinion -- Fliers, brochures and web sites -- Newsletters and corporate reports -- Direct-mail appeals -- Public relations advertising -- Speeches and interviews -- Information kits -- Writing for news conferences.
080586301X 9780805863017
Información pública.
Relaciones públicas.
659.2 / S658b 2008