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Greater good : how good marketing makes for better democracy / John A. Quelch, Katherine E. Jocz.
Tipo de material:
TextoEditor: Boston, Mass. : Harvard Business Press, c2007Descripción: viii, 331 páginasTipo de contenido: - texto
- no mediado
- volumen
- 1422117359
- 9781422117354
- 658.8 Q3g 2007
Contenidos:
Introduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.8 Q3g 2007 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002435919 |
Total de reservas: 0
Incluye bibliografía.
Introduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good.
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