Greater good : how good marketing makes for better democracy /
Quelch, John A,
Greater good : how good marketing makes for better democracy / John A. Quelch, Katherine E. Jocz. - viii, 331 páginas
Incluye bibliografía.
Introduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good.
1422117359 9781422117354
Democracia.
Mercadeo.
658.8 / Q3g 2007
Greater good : how good marketing makes for better democracy / John A. Quelch, Katherine E. Jocz. - viii, 331 páginas
Incluye bibliografía.
Introduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good.
1422117359 9781422117354
Democracia.
Mercadeo.
658.8 / Q3g 2007