Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.
Tipo de material:![Texto](/opac-tmpl/lib/famfamfam/BK.png)
- texto
- no mediado
- volumen
- 0787998303
- 9780787998301
- 658.827 H361t 2008
Contenidos:
What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders´ eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave.
Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
---|---|---|---|---|---|---|---|---|---|
Libro | Biblioteca Central | Colección General | 658.827 H361t 2008 (Navegar estantería(Abre debajo)) | Disponible | Sala de Reserva | 33409002397283 |
Total de reservas: 0
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658.827 G574e 2001 Emotional branding : the new paradigm for connecting brands to people / | 658.827 G762b 2006 The brand innovation manifesto : how to build brands, redefine markets and defy conventions / | 658.827 H236 2008 Handbook on brand and experience management / | 658.827 H361t 2008 Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / | 658.827 H434q 2009 ¿Qué es el branding? / | 658.827 H565h 2018 Historias que marcan : origen y significado de 50 marcas gráficas / | 658.827 H734b 2006 Branding for nonprofits : developing identity with integrity / |
´Reputation Institute publications´--Jacket.
Incluye bibliografía.
What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders´ eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave.
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