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Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.
Tipo de material:
TextoEditor: San Francisco : Jossey-Bass, c2008Descripción: xix, 266 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 0787998303
- 9780787998301
- 658.827 H361t 2008
Contenidos:
What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders´ eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.827 H361t 2008 (Navegar estantería(Abre debajo)) | Disponible | Sala de Reserva | 33409002397283 |
Total de reservas: 0
´Reputation Institute publications´--Jacket.
Incluye bibliografía.
What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders´ eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave.
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