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A reader in marketing communications / edited by Philip J. Kitchen ... [et al.].
Tipo de material:
TextoEditor: London ; New York : Routledge, 2005Descripción: xviii, 273 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 0415356482
- 9780415356480
- 658.802 R286 2005
Contenidos:
Marketing communications -- From advertising to integrated marketing communications -- Advertising : what to say, when -- Sales promotion -- From direct mail to direct response marketing -- Marketing public relations -- Sponsorship -- Personal selling -- The Internet and the World Wide Web -- The roots of relationship marketing -- Marketing metrics : from tactical to strategic measures.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.802 R286 2005 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002403560 |
Total de reservas: 0
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| 658.802 M996s 1996 Segmentation and positioning for strategic marketing decisions / | 658.802 N691c 2001 Creating customer value through strategic marketing planning : a management approach / | 658.802 O91g 1998 Green marketing : opportunity for innovation / | 658.802 R286 2005 A reader in marketing communications / | 658.802 R382 1996 Relationship marketing : theory and practice / | 658.802 R933p 2010 Product release planning : methods, tools, and applications / | 658.802 S556a 2018 Advertising, promotion, and other aspects of integrated marketing communications / |
Incluye bibliografía.
Marketing communications -- From advertising to integrated marketing communications -- Advertising : what to say, when -- Sales promotion -- From direct mail to direct response marketing -- Marketing public relations -- Sponsorship -- Personal selling -- The Internet and the World Wide Web -- The roots of relationship marketing -- Marketing metrics : from tactical to strategic measures.
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