A reader in marketing communications /
A reader in marketing communications /
edited by Philip J. Kitchen ... [et al.].
- xviii, 273 páginas : ilustraciones
Incluye bibliografía.
Marketing communications -- From advertising to integrated marketing communications -- Advertising : what to say, when -- Sales promotion -- From direct mail to direct response marketing -- Marketing public relations -- Sponsorship -- Personal selling -- The Internet and the World Wide Web -- The roots of relationship marketing -- Marketing metrics : from tactical to strategic measures.
0415356482 9780415356480
Comunicación en mercadeo.
Mercadeo.
Publicidad.
658.802 / R286 2005
Incluye bibliografía.
Marketing communications -- From advertising to integrated marketing communications -- Advertising : what to say, when -- Sales promotion -- From direct mail to direct response marketing -- Marketing public relations -- Sponsorship -- Personal selling -- The Internet and the World Wide Web -- The roots of relationship marketing -- Marketing metrics : from tactical to strategic measures.
0415356482 9780415356480
Comunicación en mercadeo.
Mercadeo.
Publicidad.
658.802 / R286 2005