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Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations / Derek R. Allen.
Tipo de material:
TextoEditor: Milwaukee : ASQ Quality Press, c2004Descripción: xv, 248 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 0873895932
- 9780873895934
- 658.8343 A425c 2004
Contenidos:
Customer satisfaction, retention, and profitability -- Tracking and reporting customer satisfaction metrics -- Linking CSM to management incentives : theoretical foundation -- Linking CSM to management incentives : quantitative approaches -- Implementing key driver results -- CRM and customer satisfaction -- Linking customer satisfaction to business outcomes -- Managing global customer satisfaction programs -- Linking customer feedback to business processes -- Creating and managing loyalty segments.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.8343 A425c 2004 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002400160 |
Total de reservas: 0
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| 658.8342095 C758 1999 Consumer behavior in Asia : issues and marketing practice / | 658.8342095 S396c 1998 Consumer behavior in Asia / | 658.83420973 H393c 2001 Consumer behavior : building marketing strategy / | 658.8343 A425c 2004 Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations / | 658.8343 A545d 1996 Discrete choice theory of product differentiation / | 658.8343 B258c 2008 A complaint is a gift : recovering customer loyalty when things go wrong / | 658.8343 D317u 2012 UX best practices : how to achieve more impact with user experience / |
´American Society for Quality.´
Incluye bibliografía.
Customer satisfaction, retention, and profitability -- Tracking and reporting customer satisfaction metrics -- Linking CSM to management incentives : theoretical foundation -- Linking CSM to management incentives : quantitative approaches -- Implementing key driver results -- CRM and customer satisfaction -- Linking customer satisfaction to business outcomes -- Managing global customer satisfaction programs -- Linking customer feedback to business processes -- Creating and managing loyalty segments.
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