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Market opportunity analysis : text and cases / Robert E. Stevens ... [et al.].
Tipo de material:
TextoEditor: New York : Best Business Books, c2006Descripción: xi, 263 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 0789024187
- 9780789024183
- 658.83 M345a 2006
Contenidos:
I: Introduction to assessing business opportunities -- Assessing business opportunities: an overview -- Strategic management and planning -- II: External analysis -- Market demand analysis -- Competitive analysis -- III: Financial analysis -- Revenue and cost analysis -- Profitability analysis -- IV: Internal analysis -- Feasibility analysis: summary and action plan.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.83 M345a 2006 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002302358 |
Total de reservas: 0
´The first edition of this book, Market analysis: assessing your business opportunities (The Haworth Press, 1993), was authored by Robert E. Stevens, Philip K. Sherwood, and Paul Dunn´--T.p. verso.
Incluye bibliografía (p. 259).
I: Introduction to assessing business opportunities -- Assessing business opportunities: an overview -- Strategic management and planning -- II: External analysis -- Market demand analysis -- Competitive analysis -- III: Financial analysis -- Revenue and cost analysis -- Profitability analysis -- IV: Internal analysis -- Feasibility analysis: summary and action plan.
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