Market opportunity analysis : text and cases /
Market opportunity analysis : text and cases /
Robert E. Stevens ... [et al.].
- xi, 263 páginas : ilustraciones
´The first edition of this book, Market analysis: assessing your business opportunities (The Haworth Press, 1993), was authored by Robert E. Stevens, Philip K. Sherwood, and Paul Dunn´--T.p. verso.
Incluye bibliografía (p. 259).
I: Introduction to assessing business opportunities -- Assessing business opportunities: an overview -- Strategic management and planning -- II: External analysis -- Market demand analysis -- Competitive analysis -- III: Financial analysis -- Revenue and cost analysis -- Profitability analysis -- IV: Internal analysis -- Feasibility analysis: summary and action plan.
0789024187 9780789024183
Comportamiento del consumidor.
Mercadeo--Investigaciones.
658.83 / M345a 2006
´The first edition of this book, Market analysis: assessing your business opportunities (The Haworth Press, 1993), was authored by Robert E. Stevens, Philip K. Sherwood, and Paul Dunn´--T.p. verso.
Incluye bibliografía (p. 259).
I: Introduction to assessing business opportunities -- Assessing business opportunities: an overview -- Strategic management and planning -- II: External analysis -- Market demand analysis -- Competitive analysis -- III: Financial analysis -- Revenue and cost analysis -- Profitability analysis -- IV: Internal analysis -- Feasibility analysis: summary and action plan.
0789024187 9780789024183
Comportamiento del consumidor.
Mercadeo--Investigaciones.
658.83 / M345a 2006