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Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun.
Tipo de material:
TextoEditor: London ; New York : Routledge, 2007Descripción: xvi, 306 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 0415328268
- 9780415328265
- 658.45 R555e 2007
Contenidos:
Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.45 R555e 2007 (Navegar estantería(Abre debajo)) | Disponible | Sala de Reserva | 33409002302473 |
Total de reservas: 0
Incluye bibliografía (p. [284]-301).
Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
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