Essentials of corporate communication : implementing practices for effective reputation management /
Riel, Cees B. M. van,
Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun. - xvi, 306 páginas : ilustraciones
Incluye bibliografía (p. [284]-301).
Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
0415328268 9780415328265
Compañías--Relaciones públicas.
Comunicación en administración.
Imagen corporativa.
658.45 / R555e 2007
Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun. - xvi, 306 páginas : ilustraciones
Incluye bibliografía (p. [284]-301).
Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
0415328268 9780415328265
Compañías--Relaciones públicas.
Comunicación en administración.
Imagen corporativa.
658.45 / R555e 2007