Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands /

Schmitt, Bernd H,

Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / Bernd H. Schmitt. - xix, 280 páginas : ilustraciones

Incluye bibliografía.

0684854236


Imagen corporativa.
Marcas de fábrica--Mercadeo.

658.827 / S355e 1999

Con tecnología Koha