Customer-driven services management /
Balachandran, S., 1932- ,
Customer-driven services management / S. Balachandran. - 2nd ed. - xiii, 304 páginas
Incluye bibliografía (p. [292]-294)
Services today -- The distinguishing characteristics -- Developing the service product -- Knowing the customer -- Marketing of services -- Attaining high quality -- Realising people potential -- Strategies for growth -- Managing information -- Some select service industries -- General insurance -- Life insurance -- Public services -- Hospitals -- Tourism -- Logistics.
0761932550 8178293897
Servicio al cliente--Administración.--India
658.812 / B171c 2004
Customer-driven services management / S. Balachandran. - 2nd ed. - xiii, 304 páginas
Incluye bibliografía (p. [292]-294)
Services today -- The distinguishing characteristics -- Developing the service product -- Knowing the customer -- Marketing of services -- Attaining high quality -- Realising people potential -- Strategies for growth -- Managing information -- Some select service industries -- General insurance -- Life insurance -- Public services -- Hospitals -- Tourism -- Logistics.
0761932550 8178293897
Servicio al cliente--Administración.--India
658.812 / B171c 2004