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Marconi, Joe,

The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi. - xv, 247 páginas : ilustraciones

At head of title: American Marketing Association.

Incluye bibliografía.

ISBN: 0844222577

Subjects--Topical Terms:
Marcas de fábrica--Mercadeo.

Dewey Class. No.: 658.827 / M321b 2000