Vista normal Vista MARC Vista ISBD

Hunt, Shelby D,

Marketing theory : the philosophy of marketing science / Shelby D. Hunt. - xvii 515 páginas : ilustraciones ; 26 cm. - Irwin. Series in marketing. .

Bibliography: p. 480-502. Includes indexes.

ISBN: 0256028478

Subjects--Topical Terms:
Mercadeo--Investigaciones.
Mercadeo.

Dewey Class. No.: 658.8 / H943m 1983