Marketing scales handbook : multi-item measures for consumer insight research. Volume 9 /
Bruner, Gordon C., 1954-
Marketing scales handbook : multi-item measures for consumer insight research. Volume 9 / Gordon C. Bruner II. - (Library version). - 1 recurso en línea : (xxv, 650 páginas )
Incluye bibliografía e índice..
9780692845936 0692845933
Marketing research--Statistical methods--Handbooks, manuals, etc.
Scaling (Social sciences)--Handbooks, manuals, etc.
Marketing--Recherche--Methodes statistiques--Guides, manuels, etc.
Construction d'une echelle (Sciences sociales)--Guides, manuels, etc.
BUSINESS & ECONOMICS--Industrial Management.
BUSINESS & ECONOMICS--Management.
BUSINESS & ECONOMICS--Management Science.
BUSINESS & ECONOMICS--Organizational Behavior.
Marketing research--Statistical methods
Scaling (Social sciences)
Marketing scales handbook : multi-item measures for consumer insight research. Volume 9 / Gordon C. Bruner II. - (Library version). - 1 recurso en línea : (xxv, 650 páginas )
Incluye bibliografía e índice..
9780692845936 0692845933
Marketing research--Statistical methods--Handbooks, manuals, etc.
Scaling (Social sciences)--Handbooks, manuals, etc.
Marketing--Recherche--Methodes statistiques--Guides, manuels, etc.
Construction d'une echelle (Sciences sociales)--Guides, manuels, etc.
BUSINESS & ECONOMICS--Industrial Management.
BUSINESS & ECONOMICS--Management.
BUSINESS & ECONOMICS--Management Science.
BUSINESS & ECONOMICS--Organizational Behavior.
Marketing research--Statistical methods
Scaling (Social sciences)