Does it work? : 10 principles for delivering true business value in digital marketing /
Atchison, Shane,
Does it work? : 10 principles for delivering true business value in digital marketing / Shane Atchison, Jason Burby. - xii, 355 páginas ; 24 cm.
Incluye bibliografía e índice.
Business goals are everything -- A collective vision -- Data inspires creativity -- Finding unicorns -- Culture predicts success and failure -- Measure what matters -- What it´s worth -- Never stop improving -- One size fits no one -- Framework for innovation -- Conclusion and next steps.
0071847863 9780071847865
Administración de mercadeo.
Mercadeo por internet.
Planificación estratégica.
658.872 / A863d 2015
Does it work? : 10 principles for delivering true business value in digital marketing / Shane Atchison, Jason Burby. - xii, 355 páginas ; 24 cm.
Incluye bibliografía e índice.
Business goals are everything -- A collective vision -- Data inspires creativity -- Finding unicorns -- Culture predicts success and failure -- Measure what matters -- What it´s worth -- Never stop improving -- One size fits no one -- Framework for innovation -- Conclusion and next steps.
0071847863 9780071847865
Administración de mercadeo.
Mercadeo por internet.
Planificación estratégica.
658.872 / A863d 2015