Global business today /

Hill, Charles W. L,

Global business today / Charles W. L. Hill. - 8th ed. - xxviii, 543 páginas : ilustraciones a color, mapas a color ; 28 cm.

Incluye referencias bibliográficas (p. 499-520) e índice.

Introduction and overview -- Globalization -- Country differences -- National differences in political economy -- Political economy and economic development -- Differences in culture -- Ethics in international business -- Cross-border trade and investment -- International trade theory -- The political economy of international trade -- Foreign director investment -- Regional economic integration -- Global money system -- The foreign exchange market -- The international monetary system -- The strategy and structure of international business -- The strategy of international business -- Entering foreign markets -- Exporting, importing, and countertrade -- Global production, outsourcing, and logistics -- Global marketing and r&d -- Global human resource management.

0078112621 9780078112621


Comercio exterior.
Empresas internacionales--Administración.
Inversiones extranjeras.
Mercado de capitales.

658.049 / H645g 2014

Con tecnología Koha