Digital marketing guidebook : integrating strategy and tactics with values /
Kaufman, Ira Morton, 1947-,
Digital marketing guidebook : integrating strategy and tactics with values / Ira Kaufman & Chris Horton. - xiii, 353 páginas ; 19 x 24 cm.
Incluye bibliografía
´Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage´--
9780415716741 9780415716758
Administración de mercadeo.
Mercadeo por internet.
658.872 / K21d 2015
Digital marketing guidebook : integrating strategy and tactics with values / Ira Kaufman & Chris Horton. - xiii, 353 páginas ; 19 x 24 cm.
Incluye bibliografía
´Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage´--
9780415716741 9780415716758
Administración de mercadeo.
Mercadeo por internet.
658.872 / K21d 2015