Hispanic marketing : connecting with the new Latino consumer /
Korzenny, Felipe,
Hispanic marketing : connecting with the new Latino consumer / Felipe Korzenny, Betty Ann Korzenny. - 2nd ed. - xxiv, 386 páginas : ilustraciones ; 23 cm.
Incluye bibliografía.
Cultural marketing : a new understanding -- The composition of the Hispanic/Latino market -- The Latino essence of ´Hispanic´ -- Language considerations in marketing to US Hispanics -- Enculturation, acculturation, and assimilation : a bicultural horizon -- Latino subjective culture : insights for positioning -- Culturally informed research among Latinos -- The U.S. Hispanic marketing industry -- The digital world of U.S. Latinos -- Latino consumers and the future of U.S marketing.
1856177947 9781856177948
Comportamiento del consumidor--Estados Unidos.
Consumidores hispanoamericanos.
658.80089 / K85ha 2012
Hispanic marketing : connecting with the new Latino consumer / Felipe Korzenny, Betty Ann Korzenny. - 2nd ed. - xxiv, 386 páginas : ilustraciones ; 23 cm.
Incluye bibliografía.
Cultural marketing : a new understanding -- The composition of the Hispanic/Latino market -- The Latino essence of ´Hispanic´ -- Language considerations in marketing to US Hispanics -- Enculturation, acculturation, and assimilation : a bicultural horizon -- Latino subjective culture : insights for positioning -- Culturally informed research among Latinos -- The U.S. Hispanic marketing industry -- The digital world of U.S. Latinos -- Latino consumers and the future of U.S marketing.
1856177947 9781856177948
Comportamiento del consumidor--Estados Unidos.
Consumidores hispanoamericanos.
658.80089 / K85ha 2012