Marketing management /
Kotler, Philip, 1931- ,
Marketing management / Philip Kotler, Kevin Lane Keller. - 14th ed. - xxii, 657, 127 páginas : ilustraciones ; 29 cm.
Incluye bibliografía.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
0132102927 9780132102926
Análisis de mercadeo.
Mercadeo.
658.8 / K87m 2012
Marketing management / Philip Kotler, Kevin Lane Keller. - 14th ed. - xxii, 657, 127 páginas : ilustraciones ; 29 cm.
Incluye bibliografía.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
0132102927 9780132102926
Análisis de mercadeo.
Mercadeo.
658.8 / K87m 2012