Social media metrics : how to measure and optimize your marketing investment /
Sterne, Jim, 1955- ,
Social media metrics : how to measure and optimize your marketing investment / Jim Sterne. - xxxi, 240 páginas : ilustraciones - The new rules of social media series . - New rules of social media series. .
Incluye bibliografía.
Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future.
0470583789 9780470583784
Clases sociales.--Aspectos económicos.
Mercadeo por internet.
658.872 / S839s 2010
Social media metrics : how to measure and optimize your marketing investment / Jim Sterne. - xxxi, 240 páginas : ilustraciones - The new rules of social media series . - New rules of social media series. .
Incluye bibliografía.
Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future.
0470583789 9780470583784
Clases sociales.--Aspectos económicos.
Mercadeo por internet.
658.872 / S839s 2010