Vista normal Vista MARC Vista ISBD

Wang, Jing, 1950- ,

Brand new China : advertising, media, and commercial culture / Jing Wang. - xiii, 411 páginas : ilustraciones

Incluye bibliografía.

Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.

ISBN: 0674026802 9780674026803

Subjects--Topical Terms:
Mercadeo.--China.
Publicidad.--China.

Dewey Class. No.: 659.10951 / W246b 2008