Cross-cultural marketing : theory, practice and relevance /
Burton, Dawn, 1961- ,
Cross-cultural marketing : theory, practice and relevance / Dawn Burton. - 319 páginas
Incluye bibliografía.
Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.
041544893X 9780415448932
Mercadeo.
Multiculturalismo.
658.80089 / B974c 2009
Cross-cultural marketing : theory, practice and relevance / Dawn Burton. - 319 páginas
Incluye bibliografía.
Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.
041544893X 9780415448932
Mercadeo.
Multiculturalismo.
658.80089 / B974c 2009