The ultimate question : driving good profits and true growth /
Reichheld, Frederick F,
The ultimate question : driving good profits and true growth / Fred Reichheld. - xi, 211 páginas : ilustraciones
Includes bibliographical references (p. 197-198) and index.
Why the ultimate question works -- Bad profits, good profits, and the ultimate question -- The measure of success -- How the Net Promoter Score (NPS) can drive growth -- How to measure responses -- The enterprise story: measuring what matters -- Why satisfaction surveys fail -- The rule of measurement -- Becoming good enough to grow -- Design winning customer strategies -- Deliver: building an organization that creates promoters -- Develop a community of promoters: by listening -- One goal, one number.
1591397839 9781591397830
Lealtad del consumidor.
Motivación del empleado.
Relaciones con los clientes.
Satisfacción del cliente.
658.1554 / R351u 2006
The ultimate question : driving good profits and true growth / Fred Reichheld. - xi, 211 páginas : ilustraciones
Includes bibliographical references (p. 197-198) and index.
Why the ultimate question works -- Bad profits, good profits, and the ultimate question -- The measure of success -- How the Net Promoter Score (NPS) can drive growth -- How to measure responses -- The enterprise story: measuring what matters -- Why satisfaction surveys fail -- The rule of measurement -- Becoming good enough to grow -- Design winning customer strategies -- Deliver: building an organization that creates promoters -- Develop a community of promoters: by listening -- One goal, one number.
1591397839 9781591397830
Lealtad del consumidor.
Motivación del empleado.
Relaciones con los clientes.
Satisfacción del cliente.
658.1554 / R351u 2006