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The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens. - xi, 705 páginas : ilustraciones

Incluye bibliografía.

_ Inroduction : The changing world of marketing research / Acknowledgments -- Foundational design -- Data collection -- Analysis and modeling. Rajiv Grover -- pt. 1. pt. 2. pt. 3.

ISBN: 141290997X 9781412909976

Subjects--Topical Terms:
Mercadeo--Investigaciones.

Dewey Class. No.: 658.83 / H236 2006