| 000 | 01248cam^a22003734a^4500 | ||
|---|---|---|---|
| 001 | UDM01000111473 | ||
| 003 | UDM | ||
| 005 | 20210530231452.0 | ||
| 008 | 070510s2005^^^^nyua^^^^^b^^^^001^0^eng^^ | ||
| 020 | _a0415966760 | ||
| 020 | _a9780415966764 | ||
| 040 |
_aDLC _cDLC _dBAKER _dC#P _dNLC _dEYE _dCOO _dIXA _dYDXCP _dBTCTA _dLVB _dUN@ |
||
| 082 | 0 | 4 |
_a659.1042 _bS678 2005 |
| 245 | 1 | 0 |
_aSocial communication in advertising : _bconsumption in the mediated marketplace / _cWilliam Leiss ... [et al.]. |
| 250 | _a3rd ed. | ||
| 264 | 3 | 1 |
_aNew York : _bRoutledge, _c2005. |
| 300 |
_ax, 683 páginas : _bilustraciones |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_930419 _aPublicidad _xAspectos sociales. |
| 700 | 1 |
_9178159 _aBotterill, Jackie. _eautor |
|
| 700 | 1 |
_9234308 _aLeiss, William, _d1939- . _eautor |
|
| 856 |
_a_ _yTabla de contenido _uhttp://www.loc.gov/catdir/toc/ecip056/2005001364.html |
||
| 942 |
_2ddc _cGEN |
||
| 991 |
_aC0 _bUN@ |
||
| 991 | _aCOMU | ||
| 997 |
_aHZ _b00 _c20140722 _lUDM01 _h1022 |
||
| 998 |
_aBATCH _b00 _c20140911 _lUDM01 _h0516 |
||
| 999 |
_c99968 _d99968 |
||
| 900 | _aECO | ||
| 900 | _aCDI | ||