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082 0 4 _a658.827
_bL234c 2005
100 1 _9232266
_aLamons, Bob,
_eautor
245 1 4 _aThe case for b2b branding :
_bpulling away from the business to business pack /
_cBob Lamons.
264 3 1 _aMason, Ohio :
_bThomson/South-Western,
_cc2005.
300 _axi, 214 páginas :
_bilustraciones
336 _atexto
_btxt
_2rdacontent
337 _ano mediado
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
504 _aIncluye bibliografía.
650 1 4 _946319
_aMarcas de fábrica.
740 0 _aCase for business to business branding.
856 _a_
_yTabla de contenido
_uhttp://www.loc.gov/catdir/toc/ecip0514/2005016729.html
942 _2ddc
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991 _aC0
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