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_a658.564 _bK65p 2006 |
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_9229980 _aKlimchuk, Marianne Rosner, _eautor |
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_aPackaging design : _bsuccessful product branding from concept to shelf / _cMarianne Rosner Klimchuk and Sandra A. Krasovec. |
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_aHoboken, N.J. : _bJ. Wiley & Sons, _cc2006. |
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_ax, 262 páginas : _bilustraciones |
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_atexto _btxt _2rdacontent |
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_ano mediado _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
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_971743 _aEmbalaje _xDiseño. |
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_9230980 _aKrasovec, Sandra A. _eautor |
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_a_ _yTabla de contenido _uhttp://www.loc.gov/catdir/toc/ecip068/2006004539.html |
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