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||
082 | 0 | 4 |
_a658.802 _bM135ma 2004 |
100 | 1 |
_969533 _aMcDonald, Malcolm, _eautor |
|
245 | 1 | 0 |
_aMarket segmentation : _bhow to do it, how to profit from it / _cMalcolm McDonald and Ian Dunbar. |
264 | 3 | 1 |
_aAmsterdam ; _aOxford : _bElsevier/Butterworth-Heinemann, _c2005. |
300 |
_axxv, 465 páginas : _bilustraciones |
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336 |
_atexto _btxt _2rdacontent |
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337 |
_ano mediado _bn _2rdamedia |
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338 |
_avolumen _bnc _2rdacarrier |
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504 | _aIncluye bibliografía. | ||
650 | 1 | 4 |
_926045 _aSegmentación del mercado. |
700 | 1 |
_9197634 _aDunbar, Ian, _d1951- . _eautor |
|
856 |
_a_ _yTabla de contenido _uhttp://www.loc.gov/catdir/enhancements/fy0627/2005357185-t.html |
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