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| 020 | _a0131457578 | ||
| 020 | _a9780131457577 | ||
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_a658.8 _bK87m 2006 |
| 100 | 1 |
_99573 _aKotler, Philip, _d1931- , _eautor |
|
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Keller. |
| 250 | _a12th ed. | ||
| 264 | 3 | 1 |
_aUpper Saddle River, NJ : _bPearson Prentice Hall, _cc2006. |
| 300 |
_axxxix, 733 [45] páginas : _bilustraciones |
||
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_93916 _aAnálisis de mercadeo. |
| 650 | 1 | 4 |
_91246 _aMercadeo. |
| 700 | 1 |
_986611 _aKeller, Kevin Lane, _d1956- . _eautor |
|
| 856 |
_a_ _yTabla de contenido _uhttp://www.loc.gov/catdir/toc/ecip055/2004029595.html |
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