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| 005 | 20210531211326.0 | ||
| 008 | 070426s2006^^^^njua^^^^^b^^^^001^0^eng^^ | ||
| 020 | _a0131485199 | ||
| 020 | _a9780131485198 | ||
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| 082 | 0 | 4 |
_a658.872 _bS912e 2006 |
| 100 | 1 |
_984871 _aStrauss, Judy, _eautor |
|
| 245 | 1 | 0 |
_aE-marketing / _cJudy Strauss, Adel El-Ansary, Raymond Frost. |
| 250 | _a4th ed. | ||
| 264 | 3 | 1 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2006. |
| 300 |
_axxiii, 456 páginas : _bilustraciones |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye bibliografia. | ||
| 505 | 0 | _aE-marketing in context -- Convergence -- Strategic E-marketing -- The E-marketing plan -- E-marketing in context - E-marketing environment -- Global markets -- Ethical and legal issues -- E-marketing environment -- E-marketing strategy -- Marketing knowledge -- Consumer behavior -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- E-marketing management -- Product -- Price -- The Internet for distribution -- E-marketing communication -- Customer relationship management. | |
| 650 | 1 | 4 |
_980313 _aMercadeo por internet. |
| 700 | 1 |
_974026 _aAnsary, Adel I. _eautor |
|
| 700 | 1 |
_984872 _aFrost, Raymond, _d1960- . _eautor |
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