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_9102437 _aDyché, Jill, _eautor |
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_aThe CRM handbook : _ba business guide to customer relationship management / _cJill Dyché. |
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_aBoston : _bAddison Wesley, _cc2002. |
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| 490 | 0 | _aAddison-Wesley information technology series | |
| 504 | _aIncluye bibliograf́́ia. | ||
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_9101067 _aRelaciones con los clientes. _xAdministración. |
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