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_9272202 _aRussell, J. Thomas, _d1941- , _eautor |
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_aKleppner´s advertising procedure / _cJ. Thomas Russell, W. Ronald Lane. |
| 250 | _a15th ed. | ||
| 264 | 3 | 1 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c2002. |
| 300 |
_axix, 697 páginas : _bilustraciones |
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_ano mediado _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía | ||
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_92978 _aPublicidad. |
| 700 | 1 |
_9232456 _aLane, W. Ronald, _d1940- . _eautor |
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| 740 | 0 | _aAdvertising procedure. | |
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