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_a658.827 _bS355e 1999 |
| 100 | 1 |
_9143423 _aSchmitt, Bernd H, _eautor |
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| 245 | 1 | 0 |
_aExperiential marketing : _bhow to get customers to sense, feel, think, act, and relate to your company and brands / _cBernd H. Schmitt. |
| 264 | 3 | 1 |
_aNew York : _bFree Press, _cc1999. |
| 300 |
_axix, 280 páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_918858 _aImagen corporativa. |
| 650 | 1 | 4 |
_9139391 _aMarcas de fábrica _xMercadeo. |
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