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008 050630s2004^^^^nyua^^^^^b^^^^00110^eng^^
020 _a0415934540
020 _a0415934559
040 _aDLC
_cDLC
_dUKM
_dMUQ
_dUN@
082 0 4 _a659.1342
_bG922b 2004
100 1 _9141837
_aGudis, Catherine,
_eautor
245 1 0 _aBuyways :
_bbillboards, automobiles, and the American landscape /
_cCatherine Gudis.
264 3 1 _aNew York :
_bRoutledge,
_c2004.
300 _aviii, 333 páginas :
_bilustraciones (algunas a color)
336 _atexto
_btxt
_2rdacontent
337 _ano mediado
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
490 0 _aCultural spaces series
504 _aIncluye bibliografía (p. 303-318).
505 0 _aBefore the car -- Producing a landscape of signs -- A nation on wheels -- The culture of mobility -- Producing mobile audiences and corridors of consumption -- The aesthetics of speed and the powers of ´picturization´ -- Modern art and advertising -- Distributing traffic and trade: decentralization and the birth of the strip -- Visualizing distribution -- The consolidation and growth of national advertising -- Traffic and trade: ´buying power in motion´ -- An architecture of mobility -- The strip -- ´The billboard war´: scenic sisters and the business of highway beautification -- ´The billboard war´ -- When separate spheres collide -- The pastoral view -- ´Billboard barons´ -- Zoning and the road to federal legislation -- Losers and winners -- Conclusion: the road ahead.
650 1 4 _9142461
_aConsumo (Economía)
_zEstados Unidos
_xHistoria
_ySiglo XX.
650 1 4 _9142460
_aPublicidad al aire libre
_zEstados Unidos
_xHistoria
_ySiglo XX.
856 _a_
_yTabla de contenido:
_uhttp://www.loc.gov/catdir/toc/ecip047/2003017457.html
942 _2ddc
_cGEN
991 _aC0
_bUN@
991 _aDIS
997 _aHZ
_b00
_c20140722
_lUDM01
_h1021
998 _aBATCH-UPD
_b00
_c20150510
_lUDM01
_h1416
999 _c91556
_d91556
900 _aECO
900 _aCDI