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_a658.812 _bB171c 2004 |
| 100 | 1 |
_9142923 _aBalachandran, S., _d1932- , _eautor |
|
| 245 | 1 | 0 |
_aCustomer-driven services management / _cS. Balachandran. |
| 250 | _a2nd ed. | ||
| 264 | 3 | 1 |
_aNew Delhi : _bSage, _c2004. |
| 300 | _axiii, 304 páginas | ||
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía (p. [292]-294) | ||
| 505 | 0 | _aServices today -- The distinguishing characteristics -- Developing the service product -- Knowing the customer -- Marketing of services -- Attaining high quality -- Realising people potential -- Strategies for growth -- Managing information -- Some select service industries -- General insurance -- Life insurance -- Public services -- Hospitals -- Tourism -- Logistics. | |
| 650 | 1 | 4 |
_9142924 _aServicio al cliente _zIndia _xAdministración. |
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