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_a0814407412 _q(hardcover) |
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_aDLC _cDLC _dOCLCQ _dUN@ |
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_a658.827 _bS689c 2003 |
100 | 1 |
_975159 _aSolomon, Michael R, _eautor |
|
245 | 1 | 0 |
_aConquering consumerspace : _bmarketing strategies for a branded world / _cMichael R. Solomon. |
264 | 3 | 1 |
_aNew York : _bAMACOM, _cc2003. |
300 |
_axii, 276 páginas : _bilustraciones |
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336 |
_atexto _btxt _2rdacontent |
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337 |
_ano mediado _bn _2rdamedia |
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338 |
_avolumen _bnc _2rdacarrier |
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504 | _aIncluye bibliografĂa (p. 251-265). | ||
650 | 1 | 4 |
_9128777 _aPreferencias de los consumidores. |
650 | 1 | 4 |
_972754 _aRelaciones con los clientes. |
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