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082 0 4 _a658.802
_bC595c 2000
100 1 _9140523
_aClark, Shawn,
_eautor
245 1 4 _aThe co-marketing solution :
_bstrategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending /
_cShawn Clark.
264 3 1 _aLincolnwood , Ill. :
_bNTC Business Books,
_cc2000.
300 _axiii, 207 páginas :
_bilustraciones
336 _atexto
_btxt
_2rdacontent
337 _ano mediado
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
504 _aIncluye bibliografía.
650 1 4 _9140524
_aMercadeo
_zEstados Unidos
_xAdministración.
942 _2ddc
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